Metadata® is a registered trademark in the United States.
In the early summer of 1969, Jack E. Myers coined the term "metadata" and first used it in print in a 1973 product brochure. He intentionally designed it to be a term with no particular meaning. A data and publication search at that time did not discover any prior use either of the word "metadata" or "meta data." The word Metadata® was registered in 1986 as a trademark (U.S. Trademark Registration No. 1,409,206) belonging to The Metadata Company. The trademark was granted "incontestable" status in 1991. Metadata is a proprietary mark which stands for The Metadata Company.
Metadata has come to be used to refer to data about data. A good example is a library card, which contains data about the nature and location of the data in the book referred to by the card.
Metadata has become important on the web because of the need to find useful information from the mass of information available. Manually-created metadata adds value because it ensures consistency. If one webpage about a topic contains a word or phrase, then all webpages about that topic should contain that same word. It also ensures variety, so that if one topic has two names, each of these names will be used. For example, an article about sports utility vehicles would also be given the metadata keywords '4 wheel drives', '4WDs' and four wheel drives', as this is what they are known as in Australia.
See also meta tags